It was in the 90s that the first wave of the Internet hit our associations. We had to have a website to present our missions and increase the visibility of our actions. It was at this time that a young start-up, Google, was born. The company owes its runaway success to the power of its search algorithm. Today, these famous automatic calculations punctuate our daily lives, and those of our audiences. It’s not a question of rejecting everything out of hand – we don’t have the means to do that anyway. It’s a question, at our level, of giving shape to this movement by decoding it. It’s also about committing ourselves to fundamental values such as defending our (digital) freedoms and making conscious choices about the way we get information, how we buy, how we entertain ourselves and how we access culture.